In traditional business, barrier to entry is a real and entrenched idea – its proliferation in physical retail and elsewhere is a main reason why moving from poor to rich has been extremely difficult in the past – there were strong barriers to entry that required long, tiring processes of establishing supply chain efficiencies and [...]
Monthly Archives:: October 2012
A little over a month ago, I wrote about barriers to entry in the SEO world. This concept is something I think about constantly in my day to day operations in-house – however, it only begins to explain the long term competitive theories that are important to understand as overarching themes that cumulatively make the difference between [...]
At SMX East, I presented on Content Strategy in a Post-Penalty enviornment. Although much of this presentation is tailored semantically to that thought, this could also be restructured to say “Content Strategy for New Businesses” and have many of the same takeaways, as they both address starting from scratch for a new business.