Matt Cutts released a video today on “What should we expect in the next few months in terms of SEO for Google?”. It is a necessary video for webmasters to watch, but what stood out when watching wasn’t that part, but rather that there wasn’t a transcript of the video. If you’re like me, you [...]
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A good rule of thumb for amazing curation is not just sharing a great link, it’s sharing a great link nobody else has seen. That’s where many go wrong – people try and auto-feed articles into their social accounts, blogs or email newsletters, thinking that by simply sharing SEOmoz or Distilled or whatever, that will [...]
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Infographics have fallen out of style a bit recently – much to do with Google saying they might devalue the tactic in months past. This has definitely led to a little less demand for the images, and a little more fear – will these infographics pass value in the future? Are they even passing value [...]
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This is my presentation from SearchFest in Portland that I gave today. I get into building digital experiences, content marketing for ecommerce, brand monitoring, and more. The resources I mention in this post can all be found on my personal blog.
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When I originally read John Doherty’s post on the ideal Gmail productivity setup for link builders, I was quite impressed. There stands probably the seminal piece on what you need as a link builder to get things done and get people to link to you online. From templates to tools, tactics to theory, John did [...]
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Facebook recently debuted their Graph Search functionality, and I was lucky enough to get it rolled out to me yesterday morning. Upon getting to play with the new search bar, I found myself impressed – it’s clearly a better interface, and while perhaps not a “game changer”, it definitely improves upon the ability to search [...]
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Earlier this week, a new post from 37Signals went hot on Hacker News’ homepage. The post is short, succinct and written with clear language and punch. But what makes it worth remarking on is the fact that the content was originally in a blog post in 2005, which was then piece of a book they made [...]
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I was lucky enough to invited to speak at BlueglassX, an SEO conference from the Blueglass team in Tampa, Florida. These are my slides from the “Link Building Strategies That Actually Work” session that happened yesterday. The main goal of the presentation was to provide as many rapid-fire tips for the audience to implement as [...]
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When I started my career, I came up as a part of various companies, in an SEO world we know all too well. With it came reliance on methodologies of scale and mathematical precision – tactically outgain the PageRank flow of your competitor, and you will win the day. We now all know all too [...]
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This was a presentation I gave to the University of Washington “Information Needs, Searching and Presentation” class last month. Although targeted at SEO, many of the tips I offered there I believe cross-reference to many other professions and needs online today. I think if you follow these ideas, you can get a job – and [...]
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Come see Ross and Siege Media speaking at several upcoming industry events. Read more here.
