SEO has evolved dramatically in the past few years, and undoubtedly, the next few will probably change just as quickly. Siege Media represents your SEO department, staying up to date on the recent changes and making sure your company is on the cutting edge of technology advancements in search – so competitors are the ones catching up to you, and not vice versa.
Besides being ahead of the game, Siege differentiates itself through it’s ability to define a holistic content strategy that will help dynamically grow your inbound traffic. Although SEO is one piece of the puzzle, “Search Engine Optimization” as a service, at least as Siege defines it, is the explosive growth of earned media to your business online.
Through rich media, link development, social media growth, blogging, or otherwise, Siege will find ways to deliver targeted users to your business through extremely profitable channels so that you can meet your business goals far ahead of schedule. It just so happens that SEO tends to be the majority driver of that growth for most companies.
The number one driver of inbound, earned traffic to your site comes from the development of great content and/or products. Through working with our team, we will either help nurture the development process internally, or build the content ourselves for deployment and promotion on your website. Our process of content development is different from most, in that in uses unique principles to ensure that you have the most success possible.
We aim to create content or link building “machines” that effectively power your business for years to come. These kinds of content pieces, sometimes defined as “linkable assets”, will have many of the following characteristics:
- Will be aimed at your target market for conversions, not just for links
- It will be targeted at the largest market possible for widest possible reach
- It will be evergreen content to maintain sustained value
- It will be content that has a high view-link ratio
- It will have a high acceptance rate when pitched
- It will create additional links through passive discovery of the content – not just through outreach
- It will solve an area of pain for the viewer rather than serving as a singular point of entertainment
The foundation of this process was talked about by Siege Media founder Ross Hudgens at Blueglass TPA in his presentation “Creating a Link Building Machine“.
Using Minimum Viable Product Philosophy for Content Development
The minimum viable product philosophy is one popularized by Eric Ries, and is used to describe the process of building a startup. However, these same concepts of quickly iterating through the content creation process will better mold your business to create a scalable, repeatable method of developing successful content assets online.
While some companies will suggest you spend thousands on video, infographics or some combination, Siege utilizes a process of testing a more vanilla version of a long-term goal, giving you a better idea of the potential of a more developed process without having to completely invest in the long-term costs. Similarly, we work with you to create the highest ROI content possible, utilizing existing efficiencies to create high-impact content at low costs.
While some companies will stick to sending one-off e-mails, Siege Media relies on a process that accelerates your marketing. We aim to create promotional channels that will promote explosive spread of your content, such that there is little need for the laborious, difficult one on one outreach that many businesses are forced to. Less of what we do for businesses is the act of creating things and letting people know about it – it’s more that we help create a business that by nature has an explosive word of mouth mechanism by implementing and building upon the right levers.
We twist and turn your social and e-mail accounts to align with on-page efficiencies to create a snowball growth effect. We nurture high-value relationships instead of simply spamming their inbox, creating long-term partnerships that drive significant, converting traffic for your business over time. We evaluate and leverage proprietary efficiencies such as our conversation rate optimization services for marketing purposes, tracking social growth and pushing towards a more effective marketing future for your company. We create marketing campaigns with long-term viral growth effects and social sharing mechanisms that create explosive growth of your best traffic-driving channels.
In summary, Siege Media’s goal is to leave you not just with a few links and a few pieces of content, but rather, a more efficient, scalable business that is put in a position for long term, sustained growth from the services we have provided when you work with us. And yes, you heard right – often times our goal as a business is to be let go – to maximize your ROI, fuel growth internally, train your team and hopefully no longer need the specific skills we provide so that you can better maximize your ROI further into the future.
KEYWORD RESEARCH AND ON-PAGE TARGETING
Although we think highly and care deeply about our processes and philosophies behind content development and marketing acceleration, it would be a disservice to SEO as a craft to not talk about the importance of keyword research and on-page as a methodology of propulsion for your business. Through sophisticated processes of initial research and ongoing identification of emerging trends in your market, we can identify high value keywords months ahead of your newest competitors, and also, deliver that high-margin profit immediately to your bottom line.
Beyond the actual identification of the proper keywords for your business, Siege creates and molds a content strategy and on-page structure that efficiently hybridizes user experience and keyword competitiveness to properly channel domain authority to the most needed channels. Many businesses simply miss opportunities and mis-algin site structure to focus on their most important pages. By working with us, we help craft your business into a sharp knife that cuts through the market, dominating keywords and bringing you to a deeper, more entrenched position in the market. Many internet market companies may pitch you on their “SEO”, but we will instead work with you on a holistic SEO strategy that pushes you far past your competition by leveraging higher level business philosophy, such as leveraging barriers to entry in the market and also probable future market conditions to better frame your strategy for future success.