SEO has evolved dramatically in the past few years, and undoubtedly, the next few will probably change just as quickly. Siege Media represents your SEO department, staying up to date on the recent changes and making sure your company is on the cutting edge of technology advancements in search – so competitors are the ones [...]

Content marketing, for some, is hard to define. Is it the formation of content? Is it building the content for distribution online? Is it simply telling people about that content? Siege Media has its own definition: it is the act of taking content, pre-built or not, and then using analytical, data-driven ways to then contact [...]

Paid traffic is often thought of and marketed as “PPC”. But to marketers who think beyond spending ad dollars on Bing, Yahoo and Google, the answers can go further. For this reason Siege Media thinks of “paid traffic” as a better delimiter of the traffic as a segment, because not all times is the core [...]